Client: Vinny’s Pizzeria – A New York style pizzeria located in Cairo, Eygpt. Art Direction: Omar Sheibany. 2012.

The original brief for Vinny' pizzeria called for a hand-lettered logo that reflected the casual, street-vibe of the restaurant, mergeing ‘high-quality affordable food, garnished with a laid back, don’t-give-a-shit attitude.’

Vinny’s aim was to encompass a love of beautiful things; art, music, bustling streets, and of course pizza, to establish Vinny’s as a place where all these things fuse together.

As well as the initial branding, I have worked on signage, packaging, including pizza boxes, menus, flyers, stickers, and various online collateral.